Laurel Entertainment is led by John McAvoy, along-side industry veterans Bill Stapleton (Austin City Limits Music Festival, Lollapalooza), Randy Bernard (PBR, IndyCar, Garth Brooks), Jason Ross (Mercer + Ross, Bowery Presents), Bryce Johnson (Michael Ovitz & Affiliates), Karly Tuckness (LIVESTRONG, C3 Presents, Live Nation), and Mark Dinerstein (LiveCo, Marathon Live).
Advantage to partnering with Laurel Entertainment
GROWTH: Capital & expertise to both expand current and create new festivals, live events and immersive experiences.
LIQUIDITY & RISK REDUCTION: Chips off the table with a new partner to help cushion volatility.
RESOURCES & EXPERTISE : Experienced team to supplement marketing, customer communications, site selection & planning, sponsorship, production services, ticketing, talent booking and more.
SCALE: Large network of festivals & events to capitalize on economies of scale.
RETAINED OWNERSHIP: Significant economics to creators with an appropriate level of continuing autonomy.